August 14, 2016
There is plenty to learn about web marketing which is a very large field. If you wish to make the most of it you will have to come up with new and creative ideas. Effective web marketing requires that you take full advantage of latest developments in business as well as technology. The right steps will help you to build your site and create a successful web-based marketing business.There are many things that you have to learn about. These include building SEO tools into the website. As long as you follow the right steps you will not find it hard to make your internet business successful. Times have changed and today web marketing is much more than simply opening a website and placing banner advertisements on various sites.
The modern version of internet marketing involves much more and its main goals include:
Communicating your message to your customers
Selling goods and services as well as even advertising space
Web marketing also involves:
Setting up your own site
Search engine marketing
Online press releases
Blog and article marketing
Social media marketing
If you want your web marketing efforts to succeed then you need to get the right mix. In addition, you also need to use the right strategies. The first such strategy is that of looking for low-cost and affordable website hosting options. Try to find a host that does not charge too much but at the same time you should also be wary about scams which can trap you if you are not careful when dealing with hosts that charge you a low price for hosting your website.Secondly, you need to make full use of social media sites. Social media can open up an entirely new market for your products and services. If you need help with your social media efforts you should seriously consider hiring a reputable social media expert.Content marketing is another important web marketing strategy. You should do your best to create outstanding content and for that you may have to hire a professional writer. If you try to write the content yourself or without hiring a professional writer you would end up with content that will not attract your customers.
It is also a good idea to stay in touch with your customers. If they respond to your blog posts makes sure that you write back to them. Finally, releasing press releases is also a very good and effective web marketing strategy. However, before releasing a press release you must make sure that your business has some worthy news to share with your customers. If you do not have any news to share then do not use press releases.
August 14, 2016
People love to learn secretsI think that everyone has come across one of those web pages written up in the style of long sales copy. The page scrolls down for a long way and every few paragraphs it tantalizes you by saying that you will be told the secret to success, but first it needs to tease you some more and so the long sales copy continues without ever revealing the promised secret.All the way to the bottom of the page and after much scrolling you get to the final big button to sign up. This big button is no different from the smaller ones closer to the top of the sales copy, but it acts like the grand finale now that you are properly programmed and ready to buy.Programmed to act accordinglyIn the long sales copy the only thing being offered is information that is for sale and the reason for the long sales copy is so that it can write a little program in your head. To do the programming the sales copy need to repeat itself at least 3 times on every major point being made. If you are aware of this then you can see what is happening as you read the long sales copy.Short sales copy doesn’t work the same way because the short version relies on a certain amount of programming already being in place. We all have a certain amount of programing in place because we live in a marketing environment where we are bombarded with advertising.Programming comes in threesIn the same way that if we use a new word 3 times it helps us to retain the use of the new word. Programming works in the same way. Television ads repeat the message and the musical jingle to penetrate both our consciousness and our sub-consciousness. The objective is to lodge the product name deep in our thought processes. We may get up when a commercial comes on and go make a cup of tea, but we are still being programmed if we are in earshot of the TV.
We program our young children not to run out onto the road. We repeat the message over and over with emotional emphasis. It’s for their own safety. We hope the programming takes a firm hold and will stop them at the edge of the sidewalk. Then it has done its job.When a young adult joins the military they will undergo a period of deprogramming to strip away their old habits of thinking and then receive new instructions. Learning something new is not so difficult as getting rid of the old thought patterns. This is what marketing professionals are up against and they use whatever tools that are on hand.Psychological programming or re-programmingIf we want to change our old habits then new programming needs to be repeated often over a period of time. In sales and marketing it is the advertising that attempts to program us, and it is the long sales copy that has the best chance of doing this if people will read the whole page.The programming is only partially in the repeated message. Some messages are crafted with skill and are more successful. There is a whole rack of positive and negative buttons to push for creating a sale. So we can say that programming is not just repetition but also emotional stimulation.It is the thought that counts the most but it is the emotional emphasis that captures our attention. Just bringing up logical reasons for switching brands doesn’t always get the attention it deserves. Nor does instilling a little fear sway us to buy a new brand. It is when emotional buttons are pushed and strong logic is presented together that we see a persuasive advertisement.What happens when you are aware of the programming?Seldom do we see the programming coming at us because of our own preoccupation with life. This is the same preoccupation that advertising is designed to break through and grab our attention. And when the ad does get our attention we are not looking at the ad itself because we are focused on the message.However, when we look at what the ad is doing this is when our thinking shifts dramatically. Now that we are aware of the advertising itself we start to see the repeated points and the emotional emphasis. In this way we are able to see the value, if any, being offered and be conscious of the manipulation taking place.The rule is “Buyer beware”, but a better rule is “Buyer be aware.”Is programming the only way to market a product?We are not children about to run out into the street and in the market place we may feel insulted to be treated with the invalidation that advertising carries. Anytime an advertisement does our thinking for us it is nothing short of invalidation. The ad is telling us that we cannot make a good decision on our own.We can feel the invalidation even if we don’t understand it and we can safely assume that our own market is as sensitive as we are.In a competitive market place we may be inclined to push with programming and get the job done, and there is always an argument in favor of doing just this. However, the web provides a different option and instead of pushing our market to make a purchase there is the more powerful method of pulling. Call it attraction or magnetic marketing but it works over greater distances and for longer durations of time.Marketing by attraction was not usually a preferred choice in the brick & mortar world because there was no practical means of marketing a small or medium business over great distance. The cost was too high and the logistics of business growth was a big risk to take.The web has turned this aroundOur web page can scroll down for miles, although this is not a recommended strategy for providing the best and most complete information for our market. There are better ways for navigation to provide the desired information. But what it means is that our web site can attract a market by offering a complete service to our market beginning with information and education.
When is the last time you’ve been in a big box store and had to look for service? What about not finding the information you need on a web site? It’s the same poor service, except there is no excuse for a web site to not be a full service 24/7 outlet. You can put everything you’ve got at the moment into the site just once and never have to repeat the effort. You just add more info as it comes along.Eliminate the cost of time & spaceSpace on our web site is not costly. Distance is not a problem. Time has no meaning. The real challenge for us is to be in the top 10 for our preferred search terms. And it turns out that this is not much of a problem either if we provide the quantity and quality of content that our market wants from us because it is the same thing the search engines look for.With quality information and education we do not need to program our market. We have plenty of time and space to attract our market without pushing them into a purchase. Such a web site has depth and will attract those portions of a market early in the buying cycle. They want and need our assistance as we build a mutual relationship.The web and its ability to pull, or attract, a market was never possible in the brick and mortar world where every word had a cost and every mile ate up resources. When we look at web marketing as information then we have to wonder why there are so many small business web sites pushing with the high cost of advertising and consumption of resources when pulling reaches further t a lower cost.Have we been programmed to market our web site a certain way?
August 13, 2016
Don’t assume that your work is done after designing a good website. In fact, your work has just started after making an effective web design. Marketing serves as a backbone of any business. You can improve your business strengths on the internet by identifying your specified targeted customers. You can make use of web marketing strategies for your website to attract the maximum number of customers.Your web contents greatly affect the number of visitors that come to your website. Relevant contents attract more visitors and increase your website’s ranking in search engine results. More websites will also provide links to your site. For a successful marketing campaign, you need to tell your customers why they need to visit your website and what you are providing them. Provide the best content and manage it well. However, keep in mind that a successful marketing campaign does not happen overnight.
Internet users are becoming more particular in browsing and surfing the web. To make your website more visible, accessible and reachable for your customers, you must include key words and key phrases in your content that are necessary to achieve high rankings in search engine results.Good web designers know that there are two important things to keep in mind before designing a website. First, websites should be customer-specific. Second, they should achieve high rankings in search engines. Search engine optimization (SEO) strategy is very valuable in getting high ranks in search engines. It is also useful in attracting more customers. Search engine optimization techniques should be included from the start of web design.Another effective way to attract more visitors to your web site is PPC or Pay Per Click. In PPC you choose some keywords that appear in your advertisement. You can choose the maximum budget to pay for a single click. You will pay the PPC provider each time a customer visits your web site by clicking on the ad. Google ads also provide another opportunity for website advertisement.
Many business owners now use HTML marketing emails. These are far better than simple email messages because HTML emails provide a direct link to your website. These days, simple marketing advertisements are being converted into HTML marketing emails. You can also avail of the services offered by Email Marketing Group for a very low fee.Still another way to make your website more visible to customers is newsletters. These newsletters contain the latest information about your business and keep your customers updated about your current business activities. It is an excellent marketing option to keep in touch with your customers.
August 12, 2016
Nowadays, there are many programs and e-books made by self-proclaimed experts in web marketing. Due to this, information becomes very overwhelming that a person can try one technique after another to chase success in business, and fail.When you do that, it could send you to the poor-house quickly than the speed of digital communication. So, seeing that many products offer coaching on web marketing, it is also helpful to know that you can make a good research on how the marketing process works in the Internet.
If you want to become web marketing expert, here are a few tips for doing an effective research:1. Open two or three browser windows.Get Google, Yahoo or MSN Search on each browser window and make one window as your working browser. So there are three browsers and toggle them, press (ALT+TAB). You will find with each search engines, that there are different results.2. Find exact phrases by using long tail search phrases.Quotes around your phrases give you best results if you have the words in proper order. Use many words (long tail) and be specific on your search phrase. In time, you’ll be able to get relevant results.3. Apply minus sign to dig out redundant results and be creative.Merge several concepts if you’re looking for Web Marketing Tips and you only type “Web Marketing”, you’ll end up with lots of Web Marketing related results. As a substitute use “Web Marketing-Tips- Techniques”.
4. Join forums, participate in Web 2.0 sites and Visit blogs.Join groups in forums such as Plug IM, Free IQ, and like Digg Webmaster World, Digital Point, Site Point, High Rankings and SEO Chat. Blogs can provide how-to have and tutorials found in article directories.5. Bookmark your favorites on your browser.Organize a list of websites, Internet destinations and Web pages and posts sin the favorites menu so that you can constantly refer back to them.